In the bad old days, corporate flew their HR teams to multiple cities across the country, paying for airfares and attendant other overheads, in an attempt to pick the best young minds from B-schools. That world is facing demise, with companies preferring novel methods to choose the right candidates, reaching out to the net-savvy, socially-networked youth through interactive, problem-solving methods that are appreciated by the younger generation and gets the right candidates for companies.
Novel methods in hiring are being tried across sectors, but one that caught attention in recent times was the case study method that Pepsi deployed, in association with Contests2Win, inviting top B-school students to crack a marketing problem. The short-listed teams were offered the sop of flying to the MNC’s New York headquarters to make their video presentations, and of course being offered placements.
Says Raj Menon, COO of C2W: “Companies are realizing that consumers are no longer mere audiences, but they are co-creators of the brand, and that satisfied customers can actually help proliferate and amplify the image and reach of the brand concerned.”
Menon says more companies are getting hooked on to such novel hiring methods, which gives them a better “touch and feel’ in recruiting candidates rather than the traditional method of visiting different cities, scanning mark sheets and making a choice largely based on academic performance.
Novel methods in hiring are being tried across sectors, but one that caught attention in recent times was the case study method that Pepsi deployed, in association with Contests2Win, inviting top B-school students to crack a marketing problem. The short-listed teams were offered the sop of flying to the MNC’s New York headquarters to make their video presentations, and of course being offered placements.
Says Raj Menon, COO of C2W: “Companies are realizing that consumers are no longer mere audiences, but they are co-creators of the brand, and that satisfied customers can actually help proliferate and amplify the image and reach of the brand concerned.”
Menon says more companies are getting hooked on to such novel hiring methods, which gives them a better “touch and feel’ in recruiting candidates rather than the traditional method of visiting different cities, scanning mark sheets and making a choice largely based on academic performance.
The above article was extracted from Skyline updates of Skyline College. Skyline College is amongst the top MBA delhi and BBA institutes in Delhi, Gurgaon (NCR).
No comments:
Post a Comment